Given the current climate, it is understandable if it has left you feeling deflated about what to do next, but this can also be an opportunity to take your business in a new direction. Forming a digital transfer strategy doesn't have to be a short-term fix, but rather a long term investment that could take your business to new online heights.
Before you dive in, you have to take a step back and make sure that you are committed to going digital.
Online success won't happen overnight, it takes time and patience. Like any new business venture, it involves trial and error and the willingness to always adapt.
We have come up with the following three stages to help you find your footing in the world of digital business.
Stage 1: Set up new goals
As the world changes, so do business. The way in which we conduct business is constantly evolving and finding creative ways to adapt and thrive in different environments.
Going online is about keeping up with these changes and adapting your current business goals. One of the ways to create new digital goals for your business is to make the most of digital tools, such as Google Analytics and the Facebook Pixel.
Chances are you already have a website for your business and if you don't, then it is time to make one. It is all about creating a strong online presence. A website is not only for your customers but for you as well. You can track how much traffic your website is receiving through Google Analytics; this allows you to see how many people are visiting your site. Google Analytics allows you to gain deeper insight into the online habits your customers display on your website.
As well as having a strong website, Facebook ads can help you to bring in new customers. The Facebook Pixel enables you to place a code on your website, giving you the ability to track people who visit your website and have a Facebook profile. These people get put into a data audience which you can use for adverts in the future.
Gaining an insight into the data can allow you see what is going right and what is going wrong. Knowledge is power and will allow you to set new goals, ultimately helping your business to grow.
Stage 2: Keep in touch
When going digital, it is important to maintain company culture. Maintaining this matters because it will translate into your online presence. Successfully continuing your company culture whilst working remotely is possible through the beauty of modern technology: you can always stay connected.
Your company culture is unique to your business, so you have to find the right tools of communication that express this. You need to optimise the different channels that allow you to stay in contact with your team.
Video conferences are a great way to have team meetings and set goals for the day.
Consultive.io allows you to manage your clients on your own dashboard, as well as host meetings. Starting the day with a team meeting helps to create a structure for your employees. It also allows them to stay in the loop with what everyone is working on throughout the day.
Creating group chats, such as a Whatsapp group, is another useful way to stay in contact. They allow you to keep your team updated on any changes that happen throughout the day in a quick and efficient manner. You can also send direct messages or make video calls through Whatsapp; utilising this can allow you to make individual employee check-ins and keep track of what each individual is working on.
Staying in contact allows you and your team to remain on the same page, making sure that you are all collaboratively working towards the same goal.
Stage 3: Create content
In order to captivate and cultivate your customers online, you need to produce effective content for social media. "Effective" can be a broad term and it will be a case of trialling different formats that best communicate your message to your customers.
Social media is a great chance to creatively spread information and there are many channels that you can use to do this.
Blogs are a great way to show your customers what you are working on. You can post them on your website and update your customers on the progress that the business is making. Vlogs are similar to blogs but allow for a more personal touch. You can post them to YouTube or Instagram and they help to put a face to the name. They show your customers how much you care about providing a beneficial service, whatever that may be. Podcasts can allow you to talk more in depth about your business. You can post them on Spotify, allowing your customer to consume your content at a time that works best for them.
The overarching factor of these formats is that they all allow for direct audience engagement. Your customers are able to comment on the content you post, creating a conversation between you and them. This is vital because their feedback makes you aware of what they do and do not respond to. This will allow you to improve and adapt the content you create, ultimately helping you to formulate an online business that customers feel heard and seen by.
Making a digital transformation is ultimately about taking what is great about your business and incorporating that into the digital landscape.