Why Your Facebook Ads Aren't Converting

Monday 6th of September 2021

You’ve got a great product and service, so you decide to run Facebook ads to boost your awareness, drive traffic to your website and increase sales, but you find that all that budget seems like it’s just been flushed down the toilet. 

If you’re feeling that way, you’re probably right. Here’s why your Facebook ads don’t work, and I’ll share some tips on fixing it. 

1) You haven’t mapped out your value proposition.

Is your value proposition unique? Does it stand out in front of your target audience? 

Does your campaign express why your product and service is better than the rest? 

You need to figure out the correct bait to reel your audience in. It’s not just about finding the proper budget and optimising your ads.

People aren’t just going to throw money at you just because you’ve thrown your money out on Facebook ads

Even if your product or service is relatively common, there are ways to make your offer strategically effective. Start by focusing on the powerful benefits and bring them across in a way that will quickly help your audience identify the value of your offer and differentiate your brand from others. 

Digital Guru Tip: Brainstorm pain points that your potential customers face and show how your products or service eliminates them. Take a look at customer testimonials, reviews and questions. If you don?t have any, take a look at the competition!

2) Your website is not optimised. 

When you’re led to an old, outdated website that simply does not look professional, what do you do? 

You leave, right? Because you feel like you simply can’t trust a brand that cannot put effort into their website. 

Well, this might be why your Facebook ads are not working. Sorry to drop this truth bomb, but if you’re reaching out online, all your digital touchpoints need to be fully optimised and professional. Your website should keep your audience hooked onto your bait. It must complete the selling point that completes the purchasing decision.

Make sure that your website is optimised to sell your product or service. Again, you could take a look at your competitor’s websites and see what they are doing. This could help you identify gaps in their marketing and use this to your advantage. Additionally, get a professional web designer to look over your website to suggest improvements to meet industry standards. 

3) You don’t have Facebook Pixel installed on your website. 

What is Facebook Pixel? 

Facebook Pixel is website code installed onto your website to help you optimise your Facebook ad campaigns to remarket to an existing audience - an audience that has already visited your website and interacted with your brand. 

Basically, the Facebook Pixel ensures your ads are seen by people who would be likely to take action. It collects data so that you don’t have to create a Facebook ad audience from scratch. Therefore, it improves your ads conversion rate and increases your ROI. 

So, with that being said, make sure you have this handy tool on your website. 

Final Thoughts 

Facebook ads are no walk in the park, but you will see the ROI when you learn the right tools and strategies to get them to work. It requires a bit of homework, but the benefits definitely outweigh the effort.

At Be More Social, we teach business owners how to optimise Facebook ads to find more customers online. Additionally, we offer a FREE Social Media Review to help you identify why your Facebook ads aren’t generating sales. Together we’ll come up with a bespoke social media strategy that creates profitable results for your business.