More and more businesses are heading to social media but not everyone is completely convinced yet. Certain industries feel that what they sell doesn't fit in with the social media format but that isn't necessarily true. The matter of the fact is that about 3.6 billion people in the world are on social media. This means that your customer is more than likely to be on one at least one of the platforms.
3.6 billion people in the world are on social media.
We could go on and on about why you need to be on socials, but instead, we've whittled it down to the top 10 reasons why it is a must for your business in 2020.
1. Increase Brand Awareness
Someone needs to see your branding at least 7 times before they remember it. So if you're on multiple platforms you increase your brand visibility which in turn increases your memorability in the mind of a consumer. Being memorable means a potential customer is more likely to think of you whenever they need whatever it is that your business offers.
2. Establish yourself as a Leader
One of the best things about social media is that it can be a place to spread knowledge. If you are well versed in your field and are in tune with the next big trends, you can spread that knowledge. Creating content that helps educate people will help you to show off your value and establish you as a leader in your industry. This means that more people will come to you for advice and put their trust in you. Building trust can help to establish you and your business as reliable.
3. Increase Website Traffic
People aren't scrolling through websites anymore. If they specifically need something they will search for it. This can be an issue if you make most of your sales directly through your website. But, being on social media can help you to combat this. You can draw people's attention to what you offer on your social media platforms. Once you've shown off what you do and garnered attention, you can make use of CTAs in your captions and provide clear instructions directing your audience to your website.
4. New Prospects
Social media is a great way to generate new leads. You can find new potential customers by searching for keywords, locations and your competitor's pages. You can then contact them through a DM or interact with them in the comment section. It's important to note that once you have found your possible leads, you need to nurture them through your sales funnel in order to turn them into a customer. Finding new leads on social media will help to increase your sales.
5. New Connections
Social media also presents itself with the opportunity to make new business connections. Sites like LinkedIn are built for the purpose of networking. But other sites, like Instagram, are also filled with endless opportunities to make connections. You could connect with a local UK influencer who may be in a slightly different industry and collaborate with them. This then gives you access to a new audience who may have previously been inaccessible to your business.
6. Communication Made Easier
Being on social media platforms allows you to better and effectively communicate with your customers. You can create a conversation with them and show them that you are interested in what they have to say. It also presents you with the opportunity to answer customer queries and solve their problems in an efficient and effective manner.
7. Social Proof
Social media also allows you to prove that your business is legit and can offer assistance. Consumers often rely on social media to signal to them whether they can trust a brand. If you are consistently producing content on different platforms, which includes positive reviews from customers, possible customers will take notice of this.
8. Global Reach
The beauty of social media is that it's free. This means you have the opportunity to spread your message globally without having to spend a penny on travel. It gives you the opportunity to let someone know in another country who you are and show them your product in a way that they wouldn't have previously stumbled upon.
9. Gaps in Branding
Putting your business on social media can allow you to see the inconsistencies in your branding through engagement. It also gives you the chance to reflect and compare your presence on the different platforms. Identifying the gaps in your branding and how you present yourself can help you to better understand how to communicate your branding and positioning statement.
10. Understanding Customers
When you go online you can collect data. Data will provide you with insights on your customer's habits and what type of content they like to engage with. Having this information will help you to better understand your buyer persona and know how to cater content to what you customers want to see.
Social media is the future of business. You shouldn't let a lack of experience or fear that you won't go viral stop you from being there. Being on social media isn't always about participating in the latest trend, but is rather an opportunity for you to spread your business's message and have it reach someone who may not have previously come into contact with it.