Why Is Networking so Important for Socials

Friday 29th of November 2019

We're back! It's Georgina here again and welcome to our second blog.

Our most recent podcast included a special guest, Nicky Thomas (regional director of B4B networking), and together we discussed why networking is important for socials and how they overlap.

If you missed this you can enjoy reading on, or simply catch our second podcast over on Spotify!

Anyway, as you can probably guess, the best networking is achieved through those groups of people who are passionate and driven to help each other. It's essential that you have personality, lead by example and are driven to build up a presence. All of this is to create a culture! It's exactly the same way on social.

If you attend regular networking, you will know what we mean when we say that it's great to be present, consistent and reliable at meetings. Being like this is what builds your relationships.

It is our perspective that people should lead by example by showing their own passion; this is what builds the positive culture of a meeting. If the culture is there, results are delivered. If people love what they do then they are motivated. Social media culture works in exactly the same way and this is what builds engagement.

To add to this, networking in person is important because it is an opportunity. Here you can make a contact then leverage their social profile, to build up a relationship, by giving a like, reply, comment or share. By maintaining this digitally you are also building your social proof.

Social media is networking in the sky - made easy!


Nicky's regular meetings at B4B are an example of how people build credibility to provide each other with sustainable business. From our own experiences with Nicky and in social media, we can see how social media actually works in a similar way. Platforms offer the chance to show people that you're an expert in what you do, while giving them the tips and wisdom that they could use to improve their own service; only digitally.

We know that it can sometimes be hard to meet and speak with new people, which makes networking a nervous experience for some individuals. Social media can be used to build awareness and introduce yourself to make the process of meeting someone a lot easier. You can reinforce your success and expertise online so that people know you are who you say you are. All of this is before you meet in person.

Meeting someone at a networking event would only continue to prove that networking is important for socials, as interactions with others can be taken outside of the meeting and strengthened. So remember that the algorithms will reward you in the long term through how you communicate as they are built on actions. Stay positive, consistent and mindful!

Until next week, stay updated on our journey by following our socials; there is so much more to come. I would love to know more about your own networking experiences so leave them in the comment box and let us know if you learnt anything from this blog.