However, sometimes this can be a stressful and frustrating task. Luckily, there are great tools out there to assist us. One of those many tools is Canva.
Canva is a must-have- it really is a game-changer!
What is Canva?Canva is a free graphic design tool featuring a simple drag and drop interface. Everything you need to create visuals for your small business is available at your fingertips.
You can choose from a range of easily customisable designs. All of which are in the correct size format that you wish to use. There are hundreds of designs that can be created to promote your business from presentations, social media posts, videos, print products, marketing and office materials.
So, why is Canva perfect for my business?Since our world is becoming more visual by the minute, your business needs to have high-quality branded images to be recognised, competitive and ultimately succeed.
And, if you find yourself running out of time to get the visuals sorted whilst focusing on other parts of your business, creating impactful branding elements may leave you feeling overwhelmed or just neglecting it altogether.
That's why you need Canva. It's a tool that has been fundamental to our business operations and over 60 million monthly active users across 190 countries. It's enabled us to teach small business owners how to create eye-catching social media content.
Here are some of the great benefits that Canva offers:
1. It's FREESmall businesses usually have small budgets when it comes to marketing and branding. Canva is a free platform that helps with all of that. The account created is unlimited, giving you access to hundreds of templates that you can edit to suit your needs.
The free account does, however, have some limitations. You will notice that certain features are restricted if you don't pay a $10.99 monthly fee - which is currently around £8. But if you think about it, that is a way cheaper price than most design platforms or hiring a graphic designer.
2. You don't need to be a graphic designer.Canva has templates ready for you to use. You don't need any design experience to create an eye-catching image for your social media pages or marketing campaigns. A simple search for the project you wish to design, and Canva will provide you with easy-to-use templates.
One of the most valuable benefits of Canva is the variety of design layouts to choose from. Using the premade templates to inspire your design helps you create a beautiful design and saves you time and effort!
You can customise your designs if you really want to personalise your designs. Canva has a simple drag-and-drop feature. And if you play around with the many other features, you'll quickly learn how to customise your design to suit your brand.
3. Easily Accessible
Canva is an online service that can be accessed on your desktop or mobile device. It has a cloud that stores all your designs in one place. So, if you start a design and run out of time, you can easily put it on hold and pick up where you left off the next day or when you're ready!
We recommend accessing Canva on your desktop as it's much easier to use there. However, if you're on the go, using your phone as plan b is at least an option.
4. Maintain Brand ConsistencyCanva allows you to easily add your brand identity, including your brand colours, logo and font. All of which helps maintain consistency and build brand awareness.
On canva, you can create a brand kit that includes your brand identity in one place. That way, when you're creating new content, you can easily align your designs to your brand.
What's better is that you can duplicate these pieces of content created to maintain consistency.
For example, if your social media strategy includes a quote post every Monday, you can duplicate this post and edit it with a new quote every week!
5. Set Sizes For DesignsAs we all know, size dimensions for images can be tricky, especially when posting on social media, as it's changing all the time! Luckily, with Canva, their sizes are automatically set for you. Simply search for the type of design you want to use, and it will bring up a list.
Canva is truly perfect for your business. Don't get me wrong, there are many tools out there, some of which we use. But it's so easy for our team to use. And it helped us teach business owners how to market themselves effectively on social media.
So, if you're a small business wanting to get a grip on social media and marketing, then Canva will save you so much time, money and hassle.
And since it's free, there is no harm in trying, right?
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