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Why Are Instagram Reels Important

Wednesday 12th of January 2022

In Instagrams attempt to catch up to TikTok’s massive growth, video content has now become a focal point for Instagram, with Reels now showing up more frequently in your newsfeed.

Besides the battle between Tiktok, the most popular app downloaded in 2021 globally, this is their big attempt to stay in line with the latest trends. 

As Adam Mosseri, Instagram chief, recently stated, in 2022, Instagram will focus on two important themes: 'Video and Control.'

What are Instagram Reels?

Instagram Reels are a new way to create and discover short, engaging, and entertaining videos. 

Users can shoot and edit 15-60 second video segments and publish them. Sound, filters, subtitles, music, interactive backdrops, and stickers can all be added to your video clips - Instagram Reels, pretty much like TikTok videos. 

So it’s safe to say that using Reels is crucial to social media success, but what does it mean from a brand perspective? Here are 4 points on why Instagram Reels are important for a brand:

1) Share Valuable Content 

Your brand could reach the 1 billion users on Instagram by sharing entertaining, educating, and inspiring content. 

People like easy-to-digest content, and Instagram Reels allow marketers to engage their target audience in solving problems with simple and quick solutions.

If you have identified your value proposition, share Reels that help bring your values to life. Get creative and have a blast with it. Practising social listening can also help identify trends within your industry and understand how best to deliver your Reels. 

It’s a great way to entertain and educate your audience on how you can bring value into their lives. 

2) Promote Your Offers




Instagram Reels are a great way to get the word out about your products and services to a larger audience. 

Users who don't follow your IG account can potentially see your Reels as they pop up on the Explore page. 

To help people find your Reel, all you have to do is add the appropriate hashtags and detailed captions.

Instagram Reels can also alert people about future deals and special offers. Don't be too salesy, though. Otherwise, you'll struggle to get results. Show the human side to your brand, products or services instead! Make it fun and entertaining, which will result in more engagement and, ultimately, sales.

3) Share Your Company Culture

By telling customers who you are and what kind of products or services you offer, sharing behind-the-scenes through Reels can help brands promote a positive brand image.

It helps to establish trust in customer relationships and prospects through transparency. Showing how your team collaborates, corporate culture, and other entertaining content increases user engagement and brand recognition.

4) Grow with Paid Advertising

Reels advertisements provide businesses with a fantastic way to reach specific audiences by sharing engaging content. 

Because this is a new feature, brands are experimenting with ad placement to get results. But it's better to jump onto it sooner rather than later, especially since Instagram's focus has been placed on Reels. 




Instagram Reels has quickly become an essential element of any social media marketing plan. Regardless of its products or services, every brand will benefit from Reels. 

If you are looking to get started with Instagram Reels, book a FREE review with one of our digital gurus, who will develop the best strategy and guide you through the process.