28 May 2020   |   by Miah S.

Top Tips for Presenting a Successful Webinar

Presentation is just as important as hosting a digital event, so do it the right way with what we’ve got to say.
We have given you the tips for how to host a digital event, now it’s time to help you present it.

Public speaking, in any format, can be daunting if you don’t feel comfortable. This is why we have come up with our top tips to help you successfully present your webinar.
Consider hosting a series of webinars rather than a one off event.
1. What do you want to talk about?
In order to present a webinar you need to know what you want to discuss with your audience. So think about what it is that you are an expert in. What useful knowledge can you share with others? What are you passionate enough about to discuss for a long period of time? Bear in mind these questions and then brainstorm all of the possible topics you could discuss. Does a theme arise in your ideas? If so, consider hosting a series of webinars rather than a one off event.

2. Nervous Nellie?
Not all of us are naturally gifted speakers; sometimes our nerves get the best of us and that’s ok. Openly embrace the nerves, maybe even make a joke about them. Feeling nervous is natural, but that’s all it is: a feeling. You can overcome this by following the next two tips.

3. Set up a script
A script almost acts as an anchor: it helps to stop you from going off course. It doesn’t need to be followed word by word, but rather to be used as a guide. A script is mainly there to help you stay on track with what you’re communicating and to stop you from waffling. Having a script can help ease your nerves because it means that all your thoughts are put into one controlled space. If you ever lose your way, your script is there to help you find your way back to the point.

4. Practice makes perfect
A great way to combat any nerves you have is by practicing your script. Familiarising yourself with the material will give you confidence; feeling comfortable with the source material will help to put you at ease. It also helps to do a run through with members of your team. They can give you feedback not only on what you have written but how you deliver it. Practising before the event lets you iron out any nerves you may have and helps to build your confidence.
5. Get interactive
When you’re actually hosting your webinar, interact with your audience. Answer their questions and respond to their comments. By interacting with them, it makes it less formal and shows that you care about helping them with their queries. Involving them in the webinar shows that you are presenting this event because you genuinely want to help your audience.

6. Call to action
Remember to tell your audience what to do next. Do you want them to sign up to your email list or follow you on your socials or sign up to the service that you provide? Whatever it may be, make sure that there are clear links/instructions that they can follow to make it as easy as possible. Ending with a call to action should hopefully tell people how they can act on the information that they have just recieved.

Overall, when hosting a webinar the two best things that you can do are: be prepared and be yourself. Being prepared shows that you have put in the time and effort. Being yourself shows people that you are a genuine person who is passionate about the knowledge they are sharing.