In today’s blog we are going to share our top tips on how to construct a content marketing strategy.But before we start sharing tips, first we need to understand what it is.
Content marketing is a strategic approach that you can adopt towards your content. The aim is to create content that is relevant, consistent and valuable to your targeted audience. It does not have to explicitly be about you showing off your brand but rather about helping to create interest within your clients surrounding your products and/or service.
Your strategy should demonstrate who you are whilst simultaneously letting your audience know why and how your product or service helps them. A strong content marketing strategy can be extremely beneficial to your business as it can help you to develop lasting relationships with your clients/audience as well as helping you to build credibility and authority in your field.
Content marketing is a strategic approach that you can adopt towards your content.
When adopting a new approach for your business, you need to plan it to ensure immaculate execution.Here are our top tips to consider when constructing a content marketing strategy:
Understanding the Marketing Funnel
Before you can spring into action, you need to have all the correct information; the more that you know and understand will ultimately help you to create an airtight strategy. The marketing funnel is a metaphor that refers to the stages that a customer goes through in their buying journey. It begins with Awareness and ends with Purchase. The point of the marketing funnel is to make you think about the buying process that your customer experiences and better understand how to make it as easy and accessible for them. The reason that it is important to understand is because it puts you in your customer’s shoes which will better inform you on what information you should be including in your content.
Establish your Goal
As with every new plan you begin to build, you need to think about what you want the end results to be. Do you want to increase the visibility of your brand or generate traffic to your website to increase your leads? You should have at least three different goals that you want to achieve and let them guide you throughout the process. Having something to aspire to will ensure that you create content that is effective and highly engaged with.
Who is it for?
Ask yourself: who do I want to target this content towards? The point of content marketing, as mentioned before, is to create specifically curated content targeted at a certain audience. In order to create the right type of content for your audience, you need to know exactly who your audience is and what they’re interested in.
The Customer is Always Right
Once you have identified your target audience the next thing you need to ask yourself is: what does my target audience want to see? You have to cater your content to their interests if you want them to engage with it. When a customer looks at a product or service, they think ‘how is this going to help me?’. It is up to you to answer this. You may be thinking of searching for a ‘Facebook interest targeting tool’ but there is a website that lets you generate reports across platforms called ‘ Audiense’. They generate reports around audience interest and you can use this information to craft the right type of content for your platforms.
Analyse your Accounts
Once you have established what information your content will include, you need to establish how you’re going to present it. A great way to help you pick the type of posts you want to include is by doing a social media audit. An audit is a way of measuring social media engagement and shows you the types of posts that people interact with the most. They can also reveal where you may be lacking and present you with the opportunity to experiment and create more interactive posts for your social media. Remember what you post on your profiles is your social proof and it needs to reflect what you audience wants to see.
These are general tips that should guide you in your venture into content marketing.Throughout the process always remember that content marketing is all about creating interest through content that you know your audience wants to see.