The 10 Worst Mistakes Social Media Rookies Make - and How to Avoid Them

Thursday 15th of July 2021

We know all too well about social media mistakes! It’s sad to admit, but even as a business that helps other companies achieve social media success, we’ve probably made all the mistakes in the book, hence why we teach people what NOT to do.

It’s common for social media beginners to make these mistakes, so if you’ve made them, don’t worry! We’ll tell you how to avoid them.

1) Your pages are not optimised

Have you ever visited a social media page that doesn't have the information you’re looking for? And what do you do? You get frustrated, and you leave to find the one that does, right? 

Don’t let your business be the page that get’s neglected due to a lack of information! 

You need to have all your relevant information filled out. Each touchpoint on your socials needs to be readily available to your audience. 

2) No Strategy

As the famous Pablo Picasso once said, “Our goals can only be reached through the vehicle of a plan. There is no other route to success.” 

If you don’t have a strategy, you’re posting with no purpose! Here are tips for creating a content marketing strategy

3) You do not measure performance

Measuring your performance is essential in social media marketing. It gives you insight into what’s working and what’s not. 

More importantly, it helps you further understand your audience, what you need to do to boost your performance. 

Here’s how to audit your social media to monitor your performance.

4) Youre not engaging with your followers

The whole point of your posts is to get your audience to engage, right? That way, you keep at the top of their mind. 

You cannot just expect and not give. It’s just not fair - and that’s the world of social media for you. 

You need to have a proactive and reactive engagement strategy.

When creating your social media posts, encourage your audience to give a response. From those responses, you need to engage back. It’s the most effective way in building meaningful relationships with your audience on social media. 

This can be done by liking and responding to their comments as we did below: 

5) Misunderstanding your audience  

Do you genuinely know your audience? 

Just assuming who they are can negatively impact your marketing on social media performance. You need to create content that is relevant and interesting to them. Otherwise, they won’t consume it. 

Create a buyer persona to detail your audience. In doing so, you’ll understand what kind of content you need to produce. 

6) Ignoring the 80/20 Rule 

The golden rule to social media marketing is that your content and campaigns should follow a social approach. Think about it; people come on social media to be social, right? 

That’s precisely why we teach businesses how to entertain, educate and inspire using social media. 80% of your content needs to be entertaining and inspiring, and the other 20% needs to educate your audience on your products and services.

7) You’re not using hashtags.

Hashtags are keywords used to target your ideal audience online. They help you reach a larger, unique audience by increasing your chances of popping up in google search results, as well as the search results of each social media platform. 

You need a hashtag strategy - a set of keywords based on your industry and location that your audience is likely to search. If you understand your value proposition, then identifying these keywords will be easy. 

Digital Guru Tip: The number of hashtags you should use on each social media platform varies. For each platform, use the following hashtags per post: 

Facebook: 1-2 

Instagram: Up to 30 

LinkedIn: 1- 3 

Twitter: 1-2 

8) Content Fatigue

One of the most common rookie errors, content fatigue - meaning your content is becoming repetitive, and your audience is most likely tired of seeing the same thing over and over again. 

It’s easy to fall down this rabbit hole, especially if you’re posting on the go. That’s why you need to create a social media strategy that includes content diversity. Our free entry post planner will help you identify content themes for each month and each day to keep your content fresh and diverse. 

9) Using third party scheduling tools

Scheduling with third-party tools will suppress your reach and engagement on social media. The simple reason is that the social giants want us to be active on their platforms. 

You need to show them that you’re actively using their platforms! Otherwise, they won’t think you’re at the party and close the door on your reach. 

Alternatively, you can schedule your content on Creator Studio & Tweetdeck!

10) Posting Inconsistently 

Consistency is key! You’ll hear this a lot here at Be More Social because it’s such a fundamental part of making social media work for you. Ideally, you should be posting every day but at a minimum of three posts a week!

Mistakes happen all the time, and it’s part of the learning process, especially when it comes to social media. It’s all about trial and error, which will ultimately guide you to creating meaningful content that drives leads to your business. 

That’s why we help businesses steer past these mistakes, providing them with the latest tips, tools and tricks to managing your social media marketing to achieve actionable results. 

Book a FREE review today, and we’ll give you three strategies bespoke to your business!