Finally, we can expect some normality in the weeks to come. And if you're a business owner, you're probably planning your next step for your business post-lockdown. Now you've got a bit of time to plan how to deliver the message about your grand opening successfully.
One great way to deliver that message is online, and more specifically, on social media. Social media marketing at the minute is an excellent opportunity to increase brand awareness, and here's why:
Did you know that online consumption in UK adults increased to 4 hours and 2 minutes a day during the peak of the lockdowns? This supports that social media is a great opportunity for your business to reach potential customers now more than it ever did before!
In last weeks blog, we spoke about how to start your social media marketing journey, that was tips that came from our Social Media Food Chain. Now, we're going to expand on what you can expect from our Social Media Food Chain and how it will help you market your business on social media:
The 'Be More Social Food Chain' is our social media guide, formulated from tried and tested strategies, to help you learn to use social media effectively. No one knows your business better than you do, which is why our guide is an ideal way for you to gain expert knowledge of the best social media practises to scale your business online.
Here's what you can expect from the Be More Social Food Chain:
FREE Social Media Review
Firstly, we'd book a social media review. A member of our team will look at your current social media activities and help you identify what is working, what is not, and any issues you may have. From there, we’ll identify two or three tailored strategies to help you make a difference. We’ll also discuss our long term solutions, which are packages to boost your social media marketing skills.
Once you’ve signed up, you a member of the team will go through your current social activities and help identify what is working well, not so well, what issues you are having. Identify 2/3 strategies that will make a difference. We can then also discuss options to help you longer term (check out our packages link to website)
Then you are introduced to Elliot, our Social Media Guru, who will guide you through the Social Media Food Chain - a four-stage curriculum packed with tips and tools that teach you how to master your social media platforms.
Stage 1: Grassroots
Grassroots will map out your direction on social media by defining your goals in-depth. Goals will help you create a powerful social media plan, also known as our entry post planner.
Before you start posting, we'll look at your social media profiles to identify if your business is on the right platforms for success. We'll also guide you on how to fill out all the essential details and ensure that your brand identity is applied.
Stage 2: Hare
The Hare stage will guide you on creating valuable and relevant content aligned with your short and long term goals. Most importantly, we'll help you create content that converts.
You will also learn how to schedule content to save yourself the time and energy we all understand is extremely precious!
Stage 3: Fox
The Fox will help you measure your social media strategy's performance and identify in more detail who your target audience is.
In this stage, you will also learn how to create blogs, videos, and podcasts to further increase brand awareness online. After that, you'll learn how to conduct in-depth market research to help you create effective campaigns.
Stage 4: Lion
The Lion is the final stage - and the first thing you will do here is to pat yourself on the back!
The Lion is all about the marketing funnel, which helps visualise your customer's journey to build strong relationships. Then, you'll dive into data capturing and what tools to use to remarket to potential customers, or as we call it, "warm leads".
We will also introduce you to the world of paid advertising and how to create adverts that convert quickly yet effectively.
And now that you are fully equipped with the knowledge and skills to get your socials going, we will go back to outlining a long-form strategy and social listening techniques to help you build impactful campaigns consistently.
Do not fear, we know this may seem like a lot of time and hard work, but we are here every step of the way to make it easy and manageable for you.
Additionally, you will have access to a dashboard loaded with video tutorials, direct messaging with our Social Media Guru, Elliot, and other resources to continually keep you up to speed with your socials.
We've helped over 400 businesses start their social media journey. Our curriculum is updated continuously through experience, feedback and questions that we have helped solve for companies big and small.
We are so confident in our approach that we even offer a 6-month money-back guarantee! Knowledge is power and can never be taken away from you, meaning you have nothing to lose!
Remember, social media marketing is a long-term, ongoing investment for your business and is guaranteed to help your business scale online.
When will you start driving on the road to success for your business online?