In today's visual world, branding is everything; people are more likely to remember images than they are words. Your business's branding should be true to who you are as a company and also stand out from the rest.
It is important to give your business the best chance and one of the ways to do that is through increasing your brand awareness.
Your brand is at the core of your business as it tells future prospects who you are and what you stand for. Here are some of the best methods to help boost your appearance:
High Quality Content
Creating content for your social media platforms is one of the easiest ways to increase your brand awareness. People turn to the internet to have their questions answered and consumers specifically use it to research companies that they're thinking about engaging with. The more that you produce, and the higher the quality it is, will increase the chances of more people seeing it. A post reminds consumers of the existence of your business so the more you consistently post the more memorable you'll be.
Podcasts have gained major popularity over the past couple of years with around 7.1 million people in the UK listening to them each week. The power of them is undeniable and capitalising on them is a must for your business. Not only is it another form of content for you to post but it gives you the opportunity to collaborate with others in similar fields to you. Collaborating with another company, entrepreneur or influencer gives you the chance to show off your brand to a whole new audience that you may have previously not had access to.
Connecting with Influencers
The power of the "influencer" cannot be denied. They often have loyal followings who are interested in what they have to say and promote. Collaborating with them will increase your brand awareness as it will expose your company to a whole new audience. Connecting with influencers gives you the opportunity to leverage their shine.
Similar to connecting with an influencer who promotes your brand on their social media, a blogger could do the same for your website. If you were to find a writer with a following to guest write on your blog, you would be bringing their audience to your website. Your website should be the base of your brand; it should clearly and accurately express who your company is and what they stand for. The more people on your website leads to them becoming aware of your business.
When you go to an event how often do you see signs, posters and even t-shirts that say "X sponsors this event?" The answer, most likely, is every time. Sponsoring an event allows you to spread your brand's image to anywhere between hundreds to thousands of new people who wouldn't have previously come into contact with it. Of course, the ability to sponsor an event depends on the size of your business and financial situation, but you can look into local events (perhaps a local food market or fair) happening in your area and see where you could offer assistance through sponsorship.
A giveaway can be a highly impactful method as you're offering people something valuable whilst increasing the exposure of your brand. In order for a giveaway to achieve the desired results, you have to think carefully about the rule you put in place. You should ask your current following to tag a friend and make sure they are both following you in order for them to participate. Doing this will help to increase your following as you're gaining a new audience member with every tag. Brand awareness will increase your website traffic, help you to cultivate leads and cement you as a leader in your field.It is something that all businesses should seek to perfect if they wish to cement their business as a household name in their field.