How do you manage all your social media tasks?
From content creation and scheduling to monitoring your posts’ performance and optimising your strategy, it can be extremely overwhelming to think about all the tasks needed to effectively market your business on social media every day.
Luckily, some great social media management tools are available to cut the time needed in half and help you get the results you want from social media. These tools can help structure your workflow, save you time and ensure your content is eye-catching and delivered to the right audience at the right time.
But how do you know which ones to use with so many available? That’s why we’ve identified the tools that work for us, and now we want to share them with you!
Here are six free social media management tools that we use every day:
Digital Guru Tip: Did you know that using third-party social media management tools impacts the algorithm negatively by decreasing your reach and engagement? Facebook especially does not like third party posting tools and prefers that you post organic to the platform. So, this means that using platforms like Hootsuite, Buffer, and SproutSocial is a no go. Please don’t use them. Use these:
Canva is a graphic design tool that allows users to create professional social media images and other visual content for business purposes. It is available on desktop or mobile and has a wide selection of free templates, photos and illustrations. It allows you to easily create social media images or videos optimised for each social media platform. It’s user-friendly and fun if you have a bit of a creative side in you, and if you don’t - Canva sorts the creative part out for you!
For your business, Canva allows you to upload all of your brand elements, such as your logo, to include your brand identity when creating content.
Creator Studio allows you to schedule and edit posts, manage and measure your content’s performance on your Facebook and Instagram pages. The insights you get into each post’s performance can also help you identify which content you should focus on and eliminate.
Scheduling your posts will not only help you save time but allow you to consistently get your marketing messages to keep you in front of mind with your audience. It also gives you an idea of what time of day is best to reach your audience.
The Business Suite App
The Business Suite App is a mobile or desktop application for your business to have a single place where you can access tools to optimise your Facebook, Instagram and Messenger. It includes tools such as creating posts and scheduling them, and viewing insights on those posts. From here, you can also create paid ads to boost your growth.
Facebook Ads App
If you’re a business owner who is never at their desktop but eager to start boosting your best advertising campaigns on Facebook and Instagram, then the Facebook Ads app is perfect for you to manage these campaigns from your phone. You can easily create and edit adverts or monitor current ones through live notifications. Now, you can increase sales and leads from anywhere.
TweetDeck allows you to monitor trends. Trends can help you create relevant content that speaks to your audience! Most importantly, this tool enables you to schedule your tweets - so you don’t have to post them in real-time.
Twitter is a ‘fast-paced platform’ requiring a lot of time and attention. According to research, tweeting 15-20 times per day is the only way to increase your pages’ visibility. Some studies suggest you need to be posting even more than that. In that case, TweetDeck will help you get all those tweets out effortlessly!
YouTube Studio is an easy to use mobile app where businesses can manage their YouTube channel in one place. You can edit and upload videos, add video thumbnails, manage your live streams, and track your channel’s performance through detailed analytics. You are also able to read and respond to comments! It’s ideal for business owners on the go.
Now you’ve got our recommended social media management tools to help you post consistently and effectively to reach your social media goals. Remember, using these tools will increase your reach and engagement as opposed to third-party social media management tools and keep you organised.
Social media marketing can be a daunting task for business owners, but it can help reach their target audience and increase ROI. Social media platforms have undeniable benefits for businesses, big or small. With a low overhead (the platforms and these tools are free) and minimal commitment, social media can increase sales with little effort.
Learn how to effectively use these tools to achieve the best results with us. We make social media simple for you. Our Social Media Food Chain is our guide, formulated with tried and tested strategies that give you the knowledge and tools to market your business on social media effectively.
Book a FREE Social Media Review Today and get three strategies to apply to your business straight away!