The Best Facebook Ads in 2021

Friday 10th of September 2021

Do Facebook ads still work in 2021?

The simple answer is YES. They are a highly effective form of advertising, but it all boils down to its execution.

It’s the smallest changes that make the biggest difference in Facebook ad performance. So don’t give up hope just yet!

Facebook is the biggest social media network, with over 2.89 billion active users in 2021. So right now, it’s the best way to reach current customers, collect data to understand them and generate leads and sales to your business.

That’s why this blog post will share the best Facebook ad copy templates and examples to boost your ad campaigns to success.

1. Pain Point

There’s no better way to grab your audience’s attention than share an understanding of their problems. You can turn a negative into a positive - the positive being your product. This Facebook ad copy is bound to drive loads of website traffic.


Pain point (problems) as a question: Are you struggling with Facebook ads?

Benefits of your product/service: We can help them perform better with our detailed guide - The Social Media Food Chain to help them perform x10 faster.

Call To Action: Book A Free Review Now

2. Fear Factor

Emotion is one of the key fundamentals of any successful advertising campaign. Fear is one of them that works well in selling your product or service as a benefit.

You don’t need to make them fear for their lives but think about the fears or worries that your business settles.


Fear: Don’t let sweat stop you from being the life of the party.

Call To Action: Get our long-lasting 24-hour deodorant today.

3. Social Proof:

Social proof is statistics, facts, and basically, just any proof that shows your audience why you are trustworthy. You can never go wrong with an ad copy that contains social proof as it quickly builds credibility and trust with your audience.

Use a mix of social proof and some facts that are relevant to your target audience. Facts that feature numbers are easy eye grabbers on a busy newsfeed.

Statistics + Fact: 44% of the UK population use social media.
Social Proof: We’ve helped over 400 businesses successfully market their business online.
Call To Action: Learn how to market your business online. Book A Free Review

4. Urgency:

Limited offers have a powerful converter. It helps your customers make a quick purchasing decision.

Why is it so powerful? Because naturally, people experience FOMO (Fear of Missing Out) so will jump on any opportunity with limits.

Urgency: SALE ends TONIGHT! This is your last chance!
Benefit + Call To Action: Get 50% off your favourite jeans. Order Yours NOW before it’s too late!

5. Call To Action:

Keeping it short, sweet and to the point is all you need. When it’s written well, it grabs your audience’s attention and drives action - sales and leads.

Call To Action + Benefit/Social Proof/Solution: Discover how we can help you make social media simple for marketing your business. Book A Free Review, and we’ll show you how.

Try them out! Of course, you can mix these examples up and make them your own!

Running Facebook ad campaigns is not simple. Besides following these Facebook ad copy examples to create highly targeted ads, you must ensure that every ad component is optimised to improve your Facebook ads.

Rik Courtney shares how you should set up your ads before you spend a dime.