Are you looking for Facebook marketing tips?
In this blog, you’ll find five ways to get in front of your ideal customers!
If you want to target a specific audience, you can trust that they’re on Facebook, as over 2.85 billion people use the platform every day.
So without further ado, we’d like to share the best Facebook marketing tips and tricks to increase brand awareness, improve engagement, and generate leads!
1) Create Relevant Content
It’s important always to remember that people come on social media to be entertained, educated and inspired.
When creating content, you should always think of how each post will get your audience to like, share, save or comment on your post. Think of it this way; your audience will only make these actions if they feel it will positively showcase themselves.
So, entice them by tapping into their emotions - show them the human behind your brand so that they can resonate with you and ultimately find value in your products or services.
It’s easier than you think, especially if you understand your value proposition. With a social media plan, you’ll be able to create strategic content that will undoubtedly grab your audience’s attention.
Here’s a list of ideas for creating engaging Facebook content that businesses use every day:
- How To’s
- Trending Topics
- Industry News
- Key Events
- Funny Posts
2) Schedule with Creator Studio
Creator Studio is Facebooks very own scheduling platform, allowing you to schedule posts for Facebook and Instagram.
Why did they create it? Because they want to keep you on their platform! And what happens if you’re actively using their platform? You’re favouring their algorithm!
Using other third-party platforms like Hootsuite, Buffer and SproutSocial will negatively impact your reach and audience engagement as it works against the algorithm.
Besides increased engagement and reach, you will also save yourself loads of time by scheduling your content ahead of time!
3) Join Facebook Groups
Facebook groups connect your business directly to what we’d call “warm leads” - people usually are actively involved or are seeking help within a specific industry.
By joining Facebook groups relevant to your product or service, you will increase brand awareness, engagement and lead generation. Search for keywords related to your industry to identify posts that could lead to potential opportunities. Interact with these posts by sharing your expertise, services or industry-specific topics.
For example, in this group, we’ve used the search bar to find people interested in ‘social media’ or who need help with it. Once we clicked search, the results showed anyone who had mentioned ‘social media’ in the group. Searching for keywords in groups gives you a pool of people to help - leave a comment on their posts sharing your value, advice and tips!
Digital Guru Tip: Use Facebook groups as a tool for social listening. It allows you to understand what your target audience is looking for in your product or service offering!
4) Install Facebook Pixel
Facebook Pixel is the best marketing tool for remarketing to potential customers.
It collects data on your website from the visitors who have taken action on your website and have a Facebook profile.
Let’s explain how Facebook remarketing works.
For example, our Marketing Manager, David, is a fan of Manchester
United, and he’s been visiting the website “Stellar Shirts” to look at their new shirt range.
‘StellarShirts’ can now target David on Facebook because he’s been on the site and shown interest.
Remarketing allows you to advertise to those people who have either visited your website and you’ve
captured them, or they have similar interests in people who like your page.
Capturing this type of data is important as it builds an audience for your Facebook ads that are most likely to grab your offer, thus increasing your ROI.
5) Budget for Facebook Ads
Unfortunately, organic (unpaid) reach can only go so far on Facebook. Facebooks algorithm monitors how people engage with content. They then prioritise content that has the most engagement and pushes back the content that doesn’t.
Of course, this is entirely up to your budget, but now and then, a Facebook ad is great to bump up your engagement and reach, especially if you have a meaningful campaign to promote!
What’s great about Facebook ads is that you are guaranteed to see an ROI if it’s adequately optimised.
Let our CEO, Rik Courtney explain how to optimise your Facebook ads??
Facebook offers businesses an excellent opportunity to direct valuable leads to them.
If you create content that is easy to engage with, you’ll reap the benefits. Facebook wants its people to have a good experience on the app, so it is crucial to consider the algorithm. That’s why if you create relevant content following a social media strategy like the one above, you will favour the algorithm and get your brand moving on Facebook.
If you’re looking for more Facebook hacks, then why not Book a FREE Social Media Review? Alternatively, you could join our FREE webinars hosted each week, highlighting valuable tips to grow your business on social media!