Are you trying to figure out what you should post on social media over the festive season?
It’s the most competitive time of the year, so we don’t blame you.
Everyone is more drawn to their phones to find the perfect Christmas gift and share their holiday memories, and businesses are spreading the news about their latest and greatest deals. It leaves marketers searching for the best social media ideas to cut through this noise.
So, do you want a list of content ideas to share with your audience?
Here are 10 Christmas social media content ideas:
1) Create A Gift Guide
Everyone struggles to find the perfect gift for their loved ones. Creating a helpful guide showing your audience what could be the right gift allows you to showcase your offerings.
2) Encourage Christmas UGC
UGC stands for User Generated Content. UGC is content created by your audience that is related to your brand. These can come as reviews, photo’s or videos.
Ask your audience to share pictures of how they use your products or services this Christmas, or simply ask them for a review.
3) 12 Days Of Christmas
This Christmas countdown is seen everywhere, from advent calendars to songs. It’s a fun way to get your audience engaged and celebrate social media.
Everyone loves to get into the holiday spirit (besides the odd grinch), and the countdown throughout the festive season is a great way to share valuable tips, free gifts or unbeatable deals.
4) Christmas Competition
Christmas is a season of giving. And for businesses, a Christmas competition giving away free gifts is a small price to pay for the amount of brand awareness and engagement that can be received.
Do one big competition or host smaller ones over the festive time, depending on your budget, of course. Ask people to enter by liking, sharing and tagging others on your post.
5) Share Reviews and Testimonials
As mentioned above, user-generated content offers your audience the trust they need to purchase from your business.
Reviews and testimonials are an easy way to showcase what your customers think about your business, warranting trust in your brand.
After all, if you’re pushing Christmas sales, when people land on your page, you want to make sure that your content converts, right?. And all marketers know that building trust online is not an easy task, but this method is an effortless way you can.
6) Post a Xmas Sale
People tend to be looking out for sales this time of year. Due to the rush of organising christmas gifts, putting your products and services on sale might just be the perfect gift for someone.
Work out how much you can afford to take off, or offer a deal. Either way, you need some sort of promotion to offer your audience this festive season!
7) Give Your Audience a Gift
This is the perfect time to make a limited offer on your products and services that you normally wouldn’t do. Gift your audience with a free downloadable resource, or a free product to say thanks for their support.
It’s a lovely gesture that goes a long way, enhancing your brand image and awareness. After all, who doesn’t like anything that’s free?
8) Remind People Who You Are
It’s easy for your followers to forget who you are, what you do and why you started your business. Share your story with them to remind them why you’re here by sharing your value proposition, mission and vision.
9) Christmas Trading Hours Reminder
Let your audience know your trading hours over the festive season. There’s nothing worse tha leaving them in the dark.
This confusion may cause them to have a negative experience with your business, which of course you’d want to avoid at all costs!
10) Answer FAQ’s
These types of posts can be extremely helpful for followers who may have questions about your business. This will help answer any questions to further improve their experience with following your page. It helps to keep your audience informed about how your business can potentially help them.
With all these ideas, your Christmas market will delight followers and not just add to all the holiday “noise” online. Connect people with the holiday season and you’ll not only gain loyal customers but also foster growth.
But don’t forget about 2022! Often business owners and marketers overlook their social media plans for their upcoming campaigns this time of year.
That’s why every quarter we help businesses plan their social media for the next 90 days. Join us in January where our CEO Rik Courtney and our guest speaker, Jon Asquith, the UK's best sales trainer, multi award winner and Director of ActionCOACH Sheffield.