Social media marketing. Sometimes it feels like it’s taking all of your time and money.
There are simply not enough hours in the day and money to blow on a successful social media marketing strategy whilst trying to keep a business afloat.
It’s tough. But we cannot deny the power of social media. 73% of marketers say their social media marketing efforts were "somewhat effective" or "extremely effective" for their company.
Its power doesn’t just come from its popularity. It comes with its free tools and strategies that business owners can use, if used correctly, of course.
So, if you feel like you are procrastinating using social media to market your business due to high costs and low returns but want to turn it into a money-making tool, then follow these simple money-saving tips:
1) Start With A Plan
You will roam around aimlessly if you don’t have a direction, which is a huge time waster. And as we all know, time is money.
A social media plan defines your goals and how they fit into your entire marketing strategy. It will also help you determine your target audience, which social networks to join, and what kind of material to create and distribute.
2) Reach Out To Your Network
As the saying goes, it’s not always what you know, but who you know. Reach out to your network and invite them to follow your social media channels to increase your following, engagement and reach.
You can do this easily by sharing your social media channels via text, email, or connecting with the people you know online.
3) Practice Social Listening
Social listening is important because it provides significant insight into your audience's.
Knowing what your audience wants to see can only help you generate more effective, responsive and valuable content. The quality of social media posts, according to 83% of marketers, is more significant than the quantity. More importantly, it will help you align your value proposition.
Practising social listening is really simple.
Search terms and subjects on your social media pages to listen on social media:
- • Your brand names and handles
- • Your competitors' names and handles
- • Industry keywords
- • Your branded hashtags (and your competitors)
- • Hashtags related to your industry
Our CEO, Rik Courtney, demonstrates the practice of social listening here:
4) Schedule Your Content
Now that you have a plan use Creator Studio and Tweetdeck to schedule your content ahead of time. The algorithm favours these FREE tools, as third-party tools you need to pay for will decrease your reach and engagement.
Not only does it save you time, but it helps you maintain consistency with your posting, which in turn increases your reach and engagement with your followers.
5) Use Popular Hashtags
Using hashtags expands your reach by bringing your business in front of a new audience - those who don't follow your social media accounts.
Through social listening, you’ll be able to identify which hashtags are used in your industry, across your competitors and within your target audience.
6) Monitor Your Data
Across all your social media channels, access the insights and analytics of each post you publish. These analytics monitor the engagement of each post. The rate of engagement received gives a clear view of what your followers like and dislike.
It will assist you in concentrating your approach on content that is effective, saving you time and improving your results.
Using social media entails far more than simply uploading content to one or more social media platforms. You must be strategic in order to see results, save time and make money.
Follow these money-saving social media marketing tips consistently, and you will notice the amount of time and money you will save!