Hi everyone, it's Georgina here and in this weeks blog we're looking at why podcasts are so important within your business.
Podcasts give you the chance to showcase your ideas creatively in the form of audio.
Guess what? They can be created for free! By anyone!
All you need to know to do this is an "App" called Anchor. You can even download it on your phone!
Anchor gives you the ability to record, edit and post onto all major digital platforms including Spotify and iTunes (Apple Podcasts).
We at Be More Social believe that podcasts are the future. How do we know this? Well, they are being pushed out on a rapid scale, on all digital platforms and it's giving you another opportunity to reach your desired target audience.
We have seen that the popularity of podcasting has increased because technology is innovating. More audiences have turned to technology and this means that more and more people have access to a way of listening to podcasts. So, think of this as the extra niche that you need to push your business value out to a wider audience.
Every company can find authentic stories related to their brands, whether those stories are revealed through interviews, investigations, or real-life demonstrations. With some serious thought about what kind of stories your brand can tell and a commitment to honesty, you have what you need to begin making an engaging podcast, no matter what industry you?re in.
Now let's look at how podcasting can benefit your business.
Businesses are now increasingly using podcasts to improve their prospects. FACT.
Podcasts have become the new talk radio on mobile devices. In fact, the increased usage of mobile phones has led to the explosive growth of podcasting.
It is not new to hear that video marketing is crucial for businesses. However, not everyone is comfortable to shoot videos. As a result, using videos, in that case, can hurt you and your business's reputation considerably.
Alongside this, shooting poor videos that don't represent your business and your brand effectively can be even worse. So this is why PODCAST's become relevant. Using podcasts can help you reach out to new audiences for your business. Podcasts can help in building familiarity with a wide range of audiences. Listeners usually subscribe to the series and regularly listen. As long as you keep it CONSISTENT, your audience is likely to keep listening.
Your audience may recommend the podcast to others who may be interested in it, therefore increasing your reach considerably. This can lead to improved traffic generation and streams.
Finally, throughout this whole process, over a period of time you will eventually do two things.
One - increase your conversion rate.
Two - build more meaningful relationships
By doing these two things it will naturally lead to an increase in sales and business success.
I hope you enjoyed this weeks blog, please leave your thoughts in the comment box below.