With two billion monthly active users, it's no wonder businesses are jumping into Facebook advertising. It offers unlimited possibilities to reach your existing customers, new customers and people who would be interested in your offering.
Are you looking to start Facebook ads but just don't know where to start? Or are you wondering how marketers run successful ads on Facebook?
Facebook Ads Manager is where you need to start.
That's why in this blog post, we'll share how you can start using Ads Manager to create ads that will ultimately drive those leads to your door.
Let's get started!
What is the Ads Manager?
It's a tool designed to help create, manage and monitor your Facebook ad campaigns. It's here where you will set up your campaigns, select your budget, optimise them to reach your target audience, track and measure their performance.
You can access it via your desktop through the Ad Centre on your page, or you can download the app on your mobile device.
You will automatically have an Ads Manager account if you have a Facebook page setup.
1. Create An Audience
Facebook allows you to create a detailed target audience. It's exactly why it's become one of the most popular paid advertising platforms due to how specific you can be.
You can either create a core, custom or lookalike audience.
Facebook already pre-sets a core audience, so all you need to do is adjust the characteristics to match your ideal audience.
Custom audiences, however, focus on targeting people who have already interacted with your business on Facebook. You can also install Facebook Pixel as another source for targeting people who have already engaged with your website.
Lookalike audiences help businesses reach new audiences that are similar to their existing customers. It's just as easy as setting up your Custom Audience.
2. Select an objective that aligns with your goals
Take a look at each ad objective and see which one best fits your business goal.
You'll get a choice between Awareness, Consideration and Conversions.
Awareness is pretty self-explanatory, whereas selecting the Consideration objective will drive engagement and lead generation. Conversions encourage people who would most likely be interested to buy your products and services.
Now depending on your goal, select the one that will achieve your set goals.
However, Rik suggests choosing Conversions as your objective every time. Choosing this objective will help you test and measure the type of audience willing to make an effort to go to the end goal. Allowing your ad campaign to drive results quicker and your budget will drive leads that won't waste your time.
3. Test, Measure & Learn
Facebook advertising needs to have a test and measure approach.
Just because you've invested a handsome budget and optimised your ad, it does not always guarantee the results you want. It all depends on your delivery, meaning your Facebook ad copy and image/video.
Performance does depend on what goal is important to you, which is why you need to understand performance metrics.
- Brand awareness - people who might remember your ads.
- Reach - people who viewed your ad once.
- Traffic - clicks on your ad destination (website link)
- Engagement - actions people take on your ad (reactions, comments, shares)
- Video Views - people who have watched your video
- Lead Generation - responses received from your lead ad.
Understanding these metrics will help you know what campaigns work and which ones don't to know what to focus on and eliminate. You'll further understand your audience and what ads will drive more conversions and your cost per acquisition, allowing you to optimise your budget to achieve ROI.
By understanding how to use Facebook Ads Manager, you'll create a successful ad campaign in no time. It provides you with all the tools to put you in front of your target audience.
Its analytics help you further optimise your ads to achieve business goals and achieve ROI - making it one of the most cost-effective marketing tools to date.
If you're still struggling to navigate Ads Manger, or you don't feel confident to start your next ad campaign let one of our team help you. They create, run and optimise ad campaigns every day!
All you have to do is Book a FREE Review.