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How To Start Building A Successful Brand

Friday 20th of August 2021

Are you looking to create a brand? 

Building a brand is like building a house - you need a plan, a budget and a team to bring it all together. However, this takes time which is the most expensive part of it all. 

But it’s not difficult. You just have to know how to start. 

So whether you’re thinking of starting a personal brand or business brand, I’m going to share five tips to get you started - tips that will save you time and money!

1) Define your brand 

A brand needs to reflect who you are and what you stand for. Even if you’re going for a professional brand, it needs to consist of core values, dreams and visions. It also requires your value proposition - your brand’s purpose, experience and products and services. What value do you want to serve your customers?

People want to connect with people, and sharing and understanding your values will humanise your brand. Focusing on your brand’s value will form a long-lasting impact and ultimately drive sales. 

2) Conduct Research 

Research gives you insight into how you should shape your brand to attract business. Start by conducting market research. 

A handy, free tool that’s easy to use is your phone! Search on Google or practise social listening to understand your prospects, competitors and the industry. 

But first, you need to decide who your target audience is. Create a buyer persona - a detailed profile that describes your ideal customer.

Ask yourself, are they Business owners? Moms? College students? Whoever they are, you want to make sure that your brand reflects that audience - what they are looking for or what they would find valuable, their likes and dislikes and their pain points.

Additionally, take a nosey at your competitors to understand what’s working for them and, most importantly, what is not working. It will help you identify the gap in the market and find ways to fill that gap.

Digital Guru Tip: Take a look at competitor reviews and testimonials - they are extremely valuable in getting insight into what your prospects value. That way, you’ll know what to focus on and avoid. 





3) Create Brand Awareness & Identity 

The easiest way to increase brand awareness is by using social media marketing. Alternatively, you should consider traditional media like press releases, radio ads or television but social media is a great start. Why? Because it is free and easy to use once you know all the right tools to get started.

Think about where you want your audience to find you? Or, more crucially, what channels does your audience use? 

Within this process, you will also need to define your brand’s tone of voice - the language you’ll use to target your audience. Think about how you want to be perceived. Do you want to be humorous and friendly? Or do you want to be professional serious? All these considerations ultimately boil down to using the language that your audience is likely to consume. 

Once you understand your value proposition and your brand’s voice, you’ll be able to create your brand identity such as a logo, colour scheme, website that represents your brand. 

It’s important to define all these elements before creating a brand identity, as it all needs to be consistent and relevant to support powerful marketing!

4) Invest 

This is part where many business owners try and save every penny or quickly whip up something up to save time! You need to be brave and invest in your brand from the very beginning. Doing it the right way the first time is better than doing it again for the second. This will save you time and money in the long run. 

When establishing a brand, you need to invest in high-quality resources. Why? Because first impressions count the most! Ultimately, you want to build trust in your brand, right? So you need show that to your prospects can trust you through your brandings such as a professional logo and website, implementing compelling marketing and even using colours that convey trust!




5) Be authentic and consistent.

You need to be your brand. You are your biggest brand and advocate, and nobody knows your brand better than you do! 

You define how your brand is going to be not only for your customers but for your employees. You need to show face, live and breath your brand cause if you don’t, no one else will either. 

Be clear and honest about who your brand is, what it stands for and believes in! Don’t try to be something that you are not. It’s not fun for you or your prospects. Being authentic will attract the right people to your brand - people who will trust you and understand your vision. Make sure that what’s represented to your audience through marketing can be experienced in person. 

Conclusion

Branding is a face of a business. Branding without these key elements will result in potential customers having nothing to resonate with. Strong branding fuels customer loyalty and fosters growth.

However, getting an accurate representation of your brand across various social media platforms can be challenging. We help businesses ensure that every aspect of their brand identity is expressed on their social media. By giving you all the best strategies to create a solid social media presence, we guide you to capturing your brand across all social media platforms to drive sales and build strong customer relationships.

Book a FREE review, and we’ll guide you step by step :)