Many businesses in retail struggle with social media, which is why these 5 simple steps will help you make the most of all the digital platforms.
Social media supports retail now more than ever before. 77.9 per cent of the UK population use social media. In perspective, this is massive potential for the retail industry to reach their customers.
Still, the question remains…
How is social media used in the retail industry?
A retail social media strategy is the answer.
It helps push adverts, drive sales, and increase brand awareness. More importantly, having a brand on social media builds customer relationships by communicating a brands identity.
People come on social media to be social, not to be sold.
So, this is where retail brands have a tremendous opportunity to build trust and enhance customer loyalty. Therefore, increasing sales and finding new customers and nurturing them.
But you need a strategy that’s proven to work.
Here are strategies that retail businesses use every day:
1) Watch and Learn
Social media retail trends are constantly changing. That’s why retail businesses use social listening to identify them. Keep your brand in the loop. Otherwise, it’s at risk of missing out on potential sales and customers.
By keeping up to date, you’ll learn about what content your potential audience likes. Therefore, helping you create content that interests your audience. This will nurture leads and turn them into sales.
2) Content to Entertain, Educate and Inspire
You’ll hear this a lot from us at Be More Social, but it’s a fundamental framework for creating powerful, relevant content that Entertains, Educates and Inspires!
Retail businesses use this framework for marketing their content creatively. Why? Because it strategically deliveries their value proposition. It promotes a brand in a way that’s not ‘salesy’ yet drives all the sales.
So, whenever you’re creating content for your brand, ask yourself, does it entertain, educate, or inspire your audience? If you can’t think of content that follows this framework, let our free webinar inspire you.
3) Post across all platforms
Retail businesses need to be using almost every social media platform to reach as many customers as possible. It helps your brand by being easy to access for your potential customers, you need to be where your audience is.
We always suggest that you should at least be on Facebook, Instagram, Twitter, and LinkedIn. However, YouTube, Pinterest, and TikTok prove to be just as powerful, especially in the retail industry as it allows brands to market their products strategically.
When customers can’t visit your physical location, they can quickly access your store online. And considering our current lifestyle moving in and out of lockdowns, getting your brand in the hands of your customers has never been more critical.
4) Customer Care
Retailers can easily provide excellent customer service on social media, but why is it so important? Because not only does it maintain customer relationships, but it spreads the good news about how your brand cares about its customers. People value transparency and honesty, and social customer service can show that.
By engaging with a customer, you’re also building a connection with people and establishing your brand identity.
It also collects feedback effortlessly. What’s even better is that you can showcase great feedback to your customers, showing them that you are trusted in the retail space.
5) Run Paid Ads
In addition to creating organic content, paid advertising works exceptionally well for retail businesses. It helps to find new customers and remarket to current ones.
The saying “the more you put in, the more you’ll get out” applies to paid advertising on social media. A great campaign, combined with a carefully executed budget, will put you right in front of your customers and generate ROI.
However, it only works well when set up correctly. Our CEO Rik explains how to set up successful Facebook ads.
The benefits of using social media for retail stores cannot be ignored. If you’re not taking the opportunity, then it’s most likely your competitors are.
By implementing a proven strategy, it will help find and nurture customers needed to scale your business.
Don’t let your retail business fall behind. Let us give you confidence on social media.
Join our webinar, where we will show you how social media is used in the retail industry, sharing the best tips and strategies to help your business attract more customers, generate more leads, build customer relationships.