Entering the digital world: How to make your business digital

Thursday 9th of April 2020

We are living in a time where we have to distance ourselves from others and yet we have never been more connected.

Modern technology and the internet has allowed us to stay connected with our friends and family, so why can’t it help you with your business?

At a time like this it can be so easy for your business to fade into the background but now is the time to seize all that being online has to offer. 

Now is the time to go digital.

Digitally transform to bring your business to your online audience.

1. Take a chance

When taking your business online, the first thing you have to be is open. This is a new opportunity for your business, it is a chance to reinvigorate and try something new. It can be daunting going down a road you have never been down before, but you have to be open to this new experience to fully take advantage of all it has to offer.

2. Research

It is important to look at what is out there. Look at other businesses online and find out who your competitors are. It is important to know what is out there so that you are able to differentiate yourself. Draw inspiration from what you find and figure out how to apply it to your business in a way that is unique to you.

3. Customers. Customers. Customers.

Your customers are at the heart of your business. Your business is there to meet the needs of the customer and that is what is key. When going digital you have to think about how your customers are going to virtually interact with the business.

4. The virtual experience

As established in the previous step, your customers are important. They are the ones who are going to be consuming your online content, so it is necessary to think about the experience that you want to create for them. Working on the virtual service that you provide can in turn help you to figure out how to visually present your business online.

5. Managing your remote team

It can be hard to go from working in an office and constantly interacting with your staff to working at home. It is important to be aware of your team’s needs and the equipment they need to do their work. Create schedules for them, and yourself, to ensure that there is a clear structure for them to follow.

6. Finding the tools of communication

When working remotely, it is important to stay in contact with your team. You need to findwhat works best for your team, finding the channels that allow you to effectively communicate updates throughout the day. WhatsApp group chats are useful to send quick updates and video conference set ups, like, can allow you and your team to have debriefs at the start and end of the working day.

7. Spreading your message

Now that you have established how you want to convey yourself online, go do it. When going digital you have to make your presence known. Webinars are a great way to get your message across to a wide range of people. They can help you to demonstrate what it is that your service provides and why it can be of use to others. They can also help to make other businesses aware of the space that you are occupying online.

8. Optimising social media

When going digital, it is essential that you make the most of social media platforms. Being on social media allows you to always be in the consciousness of your existing customers, as well as allowing you to reach out to new ones. Tap into the themes of each platform, not all are the same, and then adapt your business to this. Take what is great and unique about the service you offer and showcase that on social media.

The world is moving fast and times are always changing. Going digital could give your business a new sense of life and help it to reach a new level of success.