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How do I start my social media marketing journey?

Thursday 18th of February 2021

Starting out on social media can be exciting for some, but daunting for most. With so many options on where to place yourself online, it’s no wonder people and businesses misunderstand how to use social media for marketing. It requires attention, time and authenticity. Do you remember the Tamagotchi? Social Media is just like it - a digital pet that you need to feed and nurture for it to develop and grow! 

So you want to start your journey, but you’re just not sure where to go. Here are seven tips to start social media marketing for your business 

1) Define your goals. 

Outlining your social media marketing goals will help give you a clear vision of what you want to achieve for your business online. Without goals, you can lose sight of this vision. Our Entry Post Planner will help you outline SMART goals (Specific, Measurable, Achievable, Relevant, Time-orientated) to keep you focused. 

2) Identify your target market. 

Who is your target market? Ask yourself these three questions:

1) Why do your current customers buy from you?

2) What is my competition doing?

3) What problems does my product or service solve?

By answering these questions, you will understand who your customers are and how to convey your marketing messages across your social media campaigns.

 3) Social Listening 

Social Listening is the process of monitoring your social media platforms, topics, specific keywords, competitors, niches and industries. It will help you identify key trends that will guide you in creating content. 

I bet you’re asking, “Well, how do I do that?” 

Here are some social listening tools you can use on each platform: 

  • Facebook - join groups that are relevant to your product or service.
  • Twitter - use ‘TweetDeck’ to search for keywords in your location.
  • Instagram - search keywords and hashtags on the platform.
  • LinkedIn - use LinkedIn keyword search. 

We get to live in a time where we can use social media as a tool.

 4) Social Media Audit

A Social Media Audit is a simple exercise that will help you identify exactly which social media platforms your business should focus on. 

Think about which social media platforms your target market use? Do you have time to invest in this platform? Can you tie success on this platform back to your business goals? 

Now you can set up your business page on your desired social media platforms. Our advice would be to set up on the four major social media platforms - Facebook, Instagram, Twitter and LinkedIn. 

From there, fill in all your business’s vital information and ensure that clear, high-quality images are used throughout. Ensure consistency so that people can identify your business across all platforms. 

If you already have created social media pages, don’t forget to ask: 

  • Are the profile pictures up to date? 
  • Are the cover photos clear and up to date?
  • Have you filled in all the relevant information? 

 5) Social Media Plan 

Now you understand which road you will take on your social media marketing journey, the next step is to design a social media plan to ensure that you arrive on time, every time. Our social media entry post planner will help you create weekly content that is structured, relevant and impactful. 


Social Media Guru Tip: Apply the 80/20 model when creating your content. 80% of your content should entertain, educate, and inspire your audience; 20% should be focused on promoting your business. 

 6) Content Creation

You now know what to post each day; the next step is to create content. Design a mixture of eye-catching images and videos your target markets attention.

Free tools like Canva make content creation a fun yet easy task. Don’t be afraid; most of these tools are user-friendly! We’ve also identified the 5 Tools to create the perfect post. 

 7) Monitor and Optimise 

As you start to post content, use the analytics tools on each social media platform to monitor your content’s reach, impressions and engagement. 

  • ‘Reach’ is the number of unique users that have seen your post.
  • ‘Impressions’ is the total number of times a user saw your post.
  • ‘Engagement’ is the number of users who have interacted with your post (likes, comments, shares and saves) 

These analytics will give you insight into what content works and what doesn’t - indicating what you should focus on and eliminate.

It is essential to understand why your business needs to be on social media, especially now in these uncertain times, as it keeps your business’s doors open 24.7. 

If you’re still unsure which direction to take, don’t worry! Meet Elliot, our trusted Social Media Guru. He directs business owners every day in the right direction with their social media marketing. 

He can take you on a journey we call the ‘Be More Social Food Chain’, our step by step guide that teaches you how to consistently and effectively market your business on social media. 

Join next week’s blog where we’ll expand on our ‘Be More Social Food Chain’ in more depth. 

For now, learn from Elliot and map out your social media marketing journey by Booking a FREE Social Media Review today.