2021 is almost over! As the festive season starts, most businesses try to quickly adapt to various marketing strategies to boost festive sales. One of these strategies is the online world, where almost everyone does their shopping.
The importance of the digital space has brought increased competition in the digital space, especially when it comes to social media marketing.
As we head towards 2022, businesses and brands need to be strategic with their social media approach if they want to get their message heard amongst all the noise on social media.
In this blog, we are going to look at 7 social media hacks that will help improve business during the last stretch of 2021 and into the new year. Let’s get started.
1) Consistency Is Key
If you’ve been googling the best social media marketing tips, then you’ve probably seen this pop up consistently. Consistency is extremely important for social media success.
Why? According to the oldest rule in the marketing books, the rule of seven states that it takes an average of seven interactions with your brand before a person will purchase.
Consistency will help your brand become more recognisable online.
Additionally, the algorithms will be in your favour. As they track your consistency, the social media platforms will pick up the rhythm of your broadcast.
Our free entry post planner can help you ensure that your social media posting is always consistent.
2) Use Video
By using video, not only will you satisfy the algorithm, but you can also use video to create micro assets that you can use to create more content and keep consistent.
Furthermore, posting video content will help you build authority in your field. Putting your face on camera can be difficult, but you need to try and be brave! The benefits far outweigh the discomfort of getting in front of a camera. Filming a video doesn’t even have to be complicated. You can film on your phone!
Video is the best way to deliver your value proposition in a way that other content forms cannot. Share some hints, tips and advice that your audience may find valuable!
3) Forge Partnerships
It doesn’t matter what industry you’re in. Reciprocal partnerships can help your build and facilitate important business relationships that foster growth. For example,Red Bull and GoPro have a forged partnership as they are both lifestyle brands that share similar goals and target audiences.
On the other hand, partnering up with well-known brands and businesses can further grow a favourable image of your brand, ultimately building trust with potential customers.
4) Social Listening
Social listening is all about monitoring your brand across different channels. You need to be checking in on the conversations that are taking place surrounding your brand and competitors by checking engagement on the current posts you're putting out, feedback and mentions.
Monitor keywords, or in social media terms, hashtags people use to describe an issue they have or an experience they would share. Actively responding and engaging with people is almost the same as handing out a digital business card in a personal, authentic way whilst putting your businesses name on their radar.
5) Data Collection
Social media is like a mining tool for data. As you post content consistently, each post collects the engagement received. This engagement will give you insight into your audience’s likes, what they don’t like, and how to optimise your content for success.
Additionally, there are excellent data collection tools like Facebook Pixel. The Facebook Pixel is a website code installed onto your website, allowing Facebook to track all the conversions to remarket Facebook and Instagram ads to the right people.
Knowing your numbers is essential for any successful marketing strategy.
6) Long-Form Content
What you are reading right now is a piece of long-form content - content that explains a problem and a solution that provides value to social media marketers and business owners.
Various forms of long-form content include:
- • Videos
- • Blogs
- • Articles
- • E-books
- • Guides
- • Manuals
Long-form content aims to provide a lot of in-depth information that clearly outlines your value proposition to your target audience.
Here’s an example of a piece of long-form video content created by our CEO Rik Courtney. And, he shares some more helpful social media tips here too!
7) Brand Identity
The assets you use in your consistent posts will help people recognise your brand sooner rather than blank images and posts. You need to ensure that you use your brand colours and logos to accurately represent your business favourably and memorably.
Social media is constantly changing. As we head into a new year, what worked before might not be as helpful tomorrow. That’s why it’s a good idea to look ahead and start preparing yourself for the changes that will come. Join our 90-day planning session in January 2022 to kickstart your social media marketing and learn industry experts’ best social media hacks!