Everyone knows by now that social media marketing is vital for any business. It’s uncommon to find a company that can’t see why posting on major social media platforms won’t help them. As it’s easy to set up an account and start publishing posts and consider the job done, there is one thing that most businesses tend to miss out on.
For social media marketing to work, you need a marketing plan and here are five reasons why:
1) It Gives Direction
Without a social media plan in mind, you could be wasting your time. By posting away aimlessly or not at all, you’re basically trying to score a goal blindfolded.
With a strategy in mind, it helps you take the blindfold off and plan how you can score all your business goals. Once implemented, you will start to increase your brand awareness and reach prospects - not just setting up major social media platforms for the sake of it.
Businesses underestimate the strategy that’s needed to make social media simple. People should view social media as one of the most valuable assets of a company.
2) Saves Time
Having a clear direction mapped out will help you understand what you need to make social media work for you. Doing this will also help you become more efficient by focusing on what you need to do instead of panicking at the last minute for every time you realise you need to post.
It will allow you to plan specific times to focus on your social media whilst concentrating on important business tasks - saving you time and making you money.
A social media plan will also make the process less stressful. By eliminating the stress, you will create better content and analyse your efforts to see if there is any room for improvement as you go along.
3) Measure, Report and Improve Efforts.
Suppose you do not monitor and measure your social media activity. In that case, you won’t know what’s working and what’s not - meaning you could be wasting valuable time and money on content and social media platforms that are not working for you.
A social media plan will help you analyse your performance and focus on producing content that performs well and eliminate content that isn’t. By doing this consistently, you’ll know exactly what to do to reach your social media goals.
4) Create Consistency
Consistency is key!
If you’re not consistent, then how will your audience remember that you’re there? Additionally, planning your social media strategy ensures that your content matches your brand identity, tone of voice, and goals.
Your strategy is a set of marketing standards that you and your team can always refer to when creating content to ensure consistency across the board.
5) Build Bigger & Better Campaigns
Once you have planned your strategy and seen what works, you’ll have time to tackle other social media efforts to scale your business. Things like newsletters, blogs and videos, as well as paid advertising and even influencer marketing, can be planned and implemented to ensure your business incorporates as many social media assets as possible to increase ROI. Assets that will help you become an industry leader in the social media space and gradually increase your awareness, engagement and success.
It’s clear to see that not only do businesses need to be on social media, but they need to take it seriously to get it right. Setting up a page and posting when you can is just not enough to generate success from social media.
If you’ve come this far, you’re probably thinking about how to create a social media strategy for your business.
Join our 90 Day Social Media Planning Event - The SocialHub on the 9th of April 2021 to show you how. Over 100 businesses in the UK join every quarter to learn strategies implemented in other companies.
Ultimately you will gain a clear understanding of where you are going and what your social media will look like after 90 days!