Competing with large businesses and chain stores has long been a nuisance for small, local businesses. Small businesses account for 99.3% of the total business population in the UK.
However, the rise of “support local”, fueled by the pandemic, has left small business owners noticing the increasing interest that the local community has in their offerings.
To tap into this growing trend, here are five ideas to attract customers:
Who doesn’t love a discount? It’s an easy way to attract new customers and retain old and existing ones.
It doesn’t just have to be a discount. It could also be a free product or service as well.
Decide what your business could offer as a coupon and start delivering it! Think of what exactly you’d like to create more awareness around and centre it to that.
There are various ways you could promote it to your customers. Firstly, you could send them directly to your current or old customers via email. Secondly, you could promote it via various social media.
Digital Guru Tip: Promoting your coupon on social media would also be a great way to reach a large audience and measure your social media performance.
Who doesn’t like to win something? Competitions are another easy way to attract new customers.
A good idea would be to use social media to promote it. That way, you’ll not only increase your prospect pool, but you’ll also enhance your social media performance!
3) Loyalty Program
Loyalty schemes are among one of the best strategies to attract and retain local customers. It gives customers value, knowing that they will be rewarded for their loyalty as they invest in your brand.
Offer various levels of discounts and rewards depending on the amount of money each customer spends.
4) Reviews & Ratings
Want to increase customer loyalty and trust? Then you need to have reviews and ratings easily accessible to your customers, especially new and potential customers.
In fact, nearly nine out of ten people will read reviews before deciding to buy something.
Trust is hard to gain but can be quickly earned through honest, genuine feedback from people who have already tried and tested your products and services.
Notably, Google is the most popular platform people turn to for reviews as 59% of consumers use it to read reviews. That?s why you need to set up your Google My Business account to ensure that locals can find you in their search results!
Additionally, Facebook reviews are also very useful to quickly and easily gather reviews from your customers.
Digital Guru Tip: Install the TrustPilot and TripAdvisor plugin onto your website, and add the badges to boost your trust and credibility.
Social media is a powerful marketing tool, especially for local businesses.
Why? Due to its geotagging abilities. Business owners can know who their potential customers are within an area. In the video below, our CEO, Rik Courtney, demonstrates how you can do this below:
Another useful way to outreach to potential customers is by joining local Facebook groups. In these groups, you’ll be able to understand what local customers are looking for and reach out to them.
At Be More Social, we call it the practice of social listening. It’s the action of actively researching your brand, customers, industry and competitors online across the internet and social media platforms.
By practising these five strategies, you’ll be able to attract and retain local customers with ease.
If you’re looking for more ideas on how to attract customers, book a FREE review, and we’ll show you how!