We don’t believe that it’s a small change to be ready for, but that it’s happened and happening now. We also don’t believe that a half-hearted approach to social media is the way forward at all. Given the extent to which social media now dictates revenue, we believe it’s more than important to create your marketing strategy around it. Print media and TV are more expensive, less effective and not at all current enough to stay relevant.
We’ve been spending extensive amounts of time keeping up with the tidal wave of this Social Media Marketing shift. Facebook, Twitter, Instagram, and other emerging sites have utterly changed the way that marketing works.